Thursday, 9 November 2017

Behind the Label

Jay Blades - Jay & Co

How did Jay & Co come about? 
I had been doing community work for years but funding dried up and I wanted to keep on working with the young people, so I started teaching them how to restore old furniture as a means to get money, to support them. See video 

Where do you find your inspiration and how would you describe your style? 
I live in a house that has 50 shades of beige, which means that as soon out of my step out of my door, I am inspired by everything I see. Colour is more radiant and stands out so, as soon as I get to my workshop I'm bursting with ideas. I would describe my style as, Fun, Happy and Free 

What has been your favourite piece of furniture that you have designed? 
I haven’t made it yet, I always want to do better

Can you share any success stories? 
There are so many and they all involve young people but the one that stands out is, a young lady I mentored and now she is in one of the biggest bands in the world. Leigh-Anne from Little Mix.

Is there anything you would have done differently from the start of setting up Jay & Co, if so what would it be? 
Nothing. All my mistakes have got me here and where I am gonna be.

Besides designing do you have any other interests? 
Enjoying life.

What is your favourite colour? 

Black, Yellow, Blue, Pink, Green, Red, Grey and Beige really too many, the best thing to ask is what is a colour I don't like and that would be White.

What's next for Jay & Co? 
WOW, I can’t really say but I can say is watch out, 2018 I want to see much more from me ;) 

Wednesday, 18 October 2017

Behind the Label

Han Lee De Boer - Photographer

Could you tell us where you're from and how you got started in photography?
I'm a proud Londoner, and Arsenal fan….sorry ! I was originally doing a degree in English Literature at Goldsmith’s College, London University. then i was given a 35mm camera by my stepfather and instead of going to lectures and doing essays and reading (it seemed just like more school !) I was spending a lot of time taking photos. I didn’t even finish my first year ;  the next year I enrolled at Salisbury College of Art to study photography and it’s been my passion ever since.

Colour, black and white, do you have a preference?
I think that some photos naturally lend themselves to B & W. It is sometimes very hard to take a colour photo - generally most things looks cool in B & W

There is the debate amongst photographers on the use of digital or film, which do you prefer?
I don’t mind - I think there is plenty of room for both. when shooting fashion, digital is immediate and that makes it helpful, especially in creating a ’story’. It is also cheaper ! but there is something special about having an image captured on film - it’s not disposable any more, whether it’s a worthy image or not.

A lot of your work is fashion orientated. Have you, or would you consider architectural or interiors photography?
Not really, because I want to be surprised

Your subjects always appear relaxed in your photo shoots, how do you put them at ease?
I've never really thought about it, maybe because I'm so enthusiastic about what I do that it’s infectious….?!

I prefer to take photo's either in the morning or late afternoon as I find the lighting for me is better when shooting especially outside. Do you have a preference?
No because if you only have a day to do a story, you have to work with what’s there…however yes, light is better at both ends of the day

What shoot/session are you most proud of?
I'm  especially proud of the menswear shoot for Schon magazine with stylist Indigo Goss ( as my aunty died two days before it.
I was in a bit of turmoil as she was like my second mum - I wasn’t sure whether to go ahead.
but I dedicated it to her and the events are inseparable now.

Outside of photography what do you do to relax?
Playing football every tuesday night, reading, the theatre and exhibitions - I love art

Your work has been published in international magazines such as Schon. One of my recent favourites is where you did the 'Blue hair, blue jeans' Indigo Goss Shoot. What's next for Han Lee De Boer?
There's another shoot for Schon coming soon and other than that I'm always looking to stretch myself photographically.

Friday, 13 October 2017

Thursday, 14 September 2017

Behind the Label

Jane Day - Tea with Ruby

Can you tell us a little about 'Tea with Ruby' and how the name came about?
Hello I'm Jane the name and face behind Tea with Ruby the lifestyle and interiors blog, I write, style and create content mainly for interior brands and publications. The name may seem a little confusing as I didn't start out where I am today, I used to hire vintage china for weddings etc but wrote a weekly blog, to cut a long story short the china hire is long gone and my business is  completely different but the name kind of stuck. Ruby is my daughter if anyone was wondering.

Lovely visuals on your blog, do you take the photographs yourself?
Yes the majority of the images that appear in my posts are my own.  I do like to use production shots of brands when promoting a certain piece it gives the article a better flow than just my images.  I sometimes source images via pinterest if the post isn't relating to a specific thing, more inspirational mood boards creating a look that I'm trying to convey.

What inspires you to write your blog and keep it current?
That's a hard one and I honestly don't know! I think it's because I'm so passionate about what I do I don't see it as a job. I am very lucky and through social media and interior publications I can't help be inspired every day, there's always something new and fresh around every corner.

What advice would you give to someone who is thinking of becoming an interior writer and stylist?
Everyone has a passion and if it's writing about interiors and styling then just go for it.  If you create good solid content and are consistent in what you do then keep doing it, it's amazing how that opens doors for you.

With so many other lifestyle bloggers around it can be difficult to decide who to follow, what do you feel makes your blog stand out from the crowd? 
I'm not sure that I stand out but hopefully the topics I write about inform and inspire enough for people to follow me. There are quite a few of us bloggers out there but we all fall into different categories. I'd say follow those that create content that you are passionate about yourself, no point reading a blog focusing on vintage interiors when you love Scandi design

What three things can’t you live without?
Can I make it 4, my family, coffee, swimming and sleep!

Do you find time to relax and unwind?
I most certainly do, I set myself working hours and once they are up I literally switch off, there is nothing that is so important that can't wait until the morning. I never work on an evening, that's my time to spend with my family, have a good soak in the bath, watch movies or read.  I'm not a night owl so love being tucked up under the duvet quite early.

What's next for 'Tea with Ruby'?
I've just done some fabulous work for a high end department store, so hopefully more work like that will come my way.  Apart from that every week is different, you never know what client you will be working with next which is exciting. I'm building my brand slowly but surely and I get to work with some fabulous companies so if it continues this way then I'll be happy.

Today's inspiration...